Tous
Spain
Project information
Rebranding implementation for the Spanish most iconic jewelry brand
- Project
- Tous
- Location
- Spain
- Service
- Rebranding
The transformation of Tous in 2022 marks a significant shift in its image, moving beyond the iconic "bear" to attract new audiences. The new proposal features a bold and robust typographic design, yet remains friendly due to its rounded shapes.
Capa played a crucial role in this process by handling the manufacturing and installation of the new image. The company was responsible for producing key visual elements such as signs and signage, as well as any physical components that represented Tous’ updated visual identity. Capa’s involvement underscores its ability to bring Tous’ creative vision to life, emphasizing the importance of consistent execution to ensure a successful transition to the brand’s new identity.
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